Understanding the Conversation Delay Rule
The Conversation Delay Rule is designed to help you manage follow-up messages in a way that allows for natural and timely engagement with your contacts. This rule dictates when the next nurture point message will be sent after a recipient has replied to the previous message.
Watch this quick video to explore the Conversation Delay Rule or continue reading below:
How It Works
When a recipient replies to a message, the system will delay sending the next nurture point message by a set period to give you adequate time to respond personally. You can choose from the following options:
- 24-Hour Delay (Default Option): The next message will be sent 24 hours after the recipient's response.
- 48-Hour Delay: If you need more time to follow up, you can extend the delay to 48 hours.
- Auto-Send: The next message will be sent regardless of whether you have replied to the previous message or not.
- Skip: If the recipient responds to the previous message, the next message will be skipped entirely.
Choosing the Right Option
Selecting the appropriate delay option depends on your engagement strategy:
- Use the 24-hour or 48-hour delay to create a conversational flow and provide personalized responses.
- Choose auto-send if immediate follow-ups are necessary, such as in automated sequences where response timing is less critical.
- Opt for skip to prevent redundant messages when a recipient is already engaged in the conversation.
By leveraging the Conversation Delay Rule effectively, you can enhance communication, improve engagement, and foster better relationships with your contacts.