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How to Create a Google Business Profile

Step 1: Create a Google Account

  1. Go to https://accounts.google.com/signup
  2. Enter your name, desired email, and password
  3. Verify your phone number and recovery email
  4. Accept Google’s terms and privacy policy

Step 2: Go to Google Business Profile Manager

  1. Visit https://www.google.com/business/
  2. Click 'Manage now'
  3. Sign in using your Google account

Step 3: Enter Your Church Name

  1. Type the official name of your church
  2. Click 'Next'

Step 4: Choose a Business Category

  1. Select 'Church' as your business category
  2. Click 'Next'

Step 5: Add Location Details

If your church has a physical address:
- Click 'Yes', then enter your street address

If your church has no fixed address:
- Click 'No', then choose your service areas

Step 6: Add Contact Information

  1. Enter your church’s phone number
  2. Enter your church’s website (optional but recommended)
  3. Click 'Next'

Step 7: Choose Verification Method

Google will ask for verification:

  • Postcard by Mail (most common)
  • Phone or Email (if available)
  • Video Verification (show signage, entrance, and documents)

Step 8: Finish Profile Setup

  1. Add service times and description
  2. Upload photos (building, services, logo)
  3. Customize hours and attributes

For Churches with 501(c)(3) Status

Apply for Google for Nonprofits:

  1. Visit https://www.google.com/nonprofits/
  2. Register via TechSoup
  3. Upload your IRS 501(c)(3) letter
  4. Access Google Workspace, Ads Grants, and YouTube tools

Why TechSoup Is Required:

Google partners with TechSoup to verify nonprofit status before granting access to Google for Nonprofits tools. This process applies even to churches, despite their automatic tax-exempt status.

What This Means for Churches:

  • You do NOT need to upload a 501(c)(3) determination letter if you're a church.
  • But you must still create a TechSoup account and go through the verification process.
  • Google won't approve your nonprofit application until TechSoup verifies you.

 To Apply:

  1. Go to https://www.techsoup.org/
  2. Register your church (select “religious organization” if prompted)
  3. Wait for verification (usually 2–14 days)
  4. Use the TechSoup token to apply at https://www.google.com/nonprofits/

For Churches without 501(c)(3)

You can still:

  • Create and verify a Google Business Profile
  • Appear on Google Maps and Search

But you won’t qualify for Google for Nonprofits until you have 501(c)(3) status

Tips & Common Issues

  • Use a consistent name and address (NAP) across your website, social media, and Google listing.
  • Don’t use a P.O. Box as your main address.
  • If you meet at a rented venue (like a school or theater), clearly describe that on your website and during verification to avoid rejections.