Managing Social Media Ad Comments

Watch this video on how to manager your social media ad comments or read below: 

1. Access Meta Business Suite

• Go to business.facebook.com.
• In the upper-left corner, click the dropdown arrow to ensure your organization’s page (such as your church's page) is selected.

2. Navigate to the Inbox

• On the left-hand sidebar click Inbox.
• This will open up a panel displaying all messages and interactions linked to your Facebook and Instagram accounts.

3. View Comments

• Within the Inbox, scroll down to the Comments section.
• Here you’ll see separate tabs for Facebook and Instagram.
• Click on Facebook (or Instagram depending on the ad) to view all comments associated with your posts. 

4. Moderate Comments

• Review comments one by one.
• Ensure responses are appropriate and on-brand.
• For any comments that are inappropriate or irrelevant, you have two options:
  • Hide: The comment remains visible to the commenter but not to the public.
  • Delete: Permanently removes the comment from the post.

Best Practices

• Regular Monitoring: Make it a habit to check your inbox and comment sections frequently.
• Timely Responses: Respond promptly to questions or concerns to maintain engagement and trust.
• Maintain Clean Threads: Removing spam or inappropriate comments ensures the ad’s comment section remains useful and aligned with your values.