Seasonal and Special Event Ad Campaigns
Why Seasonal and Special Event Campaigns Matter
Christmas and Easter are the two biggest opportunities of the year for churches to connect with their community. During these seasons, people are more open to the gospel, looking for connection, and actively searching for a church to attend.
Throughout the year, your church also hosts events that create meaningful opportunities to serve, connect with, and invite your community. From VBS and worship nights to food pantries, toy drives, and other outreach events, every event is an opportunity to help someone take a step toward your church.
VisitorReach helps you maximize these moments with Seasonal and Special Ad Campaigns—ready-made marketing packages designed to expand your reach and invite more people to your services.
The Goal
Our Seasonal and Special Event Promotion Campaigns are designed to:
- Expand your reach when your church is hosting important events.
- Invite new people with clear, compelling ad event messaging.
- Simplify your marketing with professionally managed ad campaigns.
- Help your church connect with people before they ever walk through your doors.
How It Works
VisitorReach offers two Promotion Campaign packages exclusively for current clients. Each includes high-quality ad sets and personalized options.
You choose the package that best fits your needs and timeline, and we handle the rest—from building campaigns to launching and monitoring ads.
Package Options
Level 1 – $1,500
- Seasonal campaign with up to 2 ad sets
- Includes 6-8 images (choose from stock ad designs or personalize your own)
- Suggested seasonal messages
- Texts added: 2,500
Level 2 – $3,000
- Seasonal campaign with up to 4 ad sets
- Includes 12-16 images (choose from stock ad designs or personalize your own)
- Suggested seasonal messages
- Texts added: 5,000
- Additional ad spend can be added to expand your reach even further
What to Expect for Seasonal Ad Campaigns
When you sign up for a Seasonal Promotion Campaign, VisitorReach will:
- Provide ready-made ads tailored to Christmas or Easter
- Guide you through submitting your images, copy, and assets
- Build and launch your ad campaign on time
What to Expect for Special Ad Campaigns
Whether you're hosting:
- VBS
- Worship Nights
- Food Pantries
- Toy Drives
- Foster Care Events
- Community Outreach Events
- Women's events
- Or other local events
We'll create event-specific advertising designed to help more people in your community discover and attend.
Each Special Event Campaign includes:
- Customized event messaging for ads
- Event-specific images and ad creative
- Increased ad spend to expand your reach leading up to the event
- Professional campaign management from setup through launch
Getting Started
You’ll receive an email invitation to join the Seasonal and Special Ad Campaigns. You can also schedule a call with your Client Success Coach or Sales Representative to walk through package options.
Because these campaigns are time-sensitive, we recommend securing your package as early as possible to meet deadlines and ensure maximum impact.
What to Do After Your Event
Your ad campaign is just the beginning. Following up after your event helps turn first-time guests into lasting relationships.
Best Practices
- Send a follow-up message within 24-48 hours.
- Thank attendees for coming.
- Invite them to one clear next step, such as a Sunday service, small group, or upcoming event.
- Keep your message short, personal, and conversational.
Sending a Mass Message
If your event contacts are organized into a Group, you can send a mass message to everyone at once from the VisitorReach Dashboard. This is a great way to thank attendees, invite them back, or share what's coming next. Click here to learn more about sending mass messages.