Setting Up Facebook and Instagram Accounts

This guide will show you how to set up your church’s Facebook and Instagram pages, create a Business Manager account, and connect everything so it all works together. Whether you’re just getting started or want to improve what you already have, these steps will help you build a strong online presence.

Create a Meta Business Manager Account

• Go to https://business.facebook.com/
• Click “Create Account”
• Log in with your personal Facebook account (an admin will manage the business assets)
• Fill in the following info:
  • Business Name (e.g., “Grace Church Ministries”)
  • Your name
  • Business email address (church’s official email)
• Click “Submit”. You now have a Meta Business Manager account.

Create a Facebook Page for the Church

• Go to https://www.facebook.com/pages/create/
• Choose "Business or Brand"
• Fill in the following:
  • Page Name: [Church Name]
  • Category: "Church" or "Religious Organization"
  • Description: Brief mission or about info
• Upload:
  • Profile Photo: Church logo
  • Cover Photo: Worship image or building exterior
• Click “Create Page”. 

Create or Convert an Instagram Account to a Business Profile

If you already have an Instagram account:

• Open Instagram App > Go to your profile
• Tap the menu (☰) > “Settings and privacy”
• Tap “Account type and tools” > “Switch to professional account”
• Select “Business” and choose the category: “Religious Organization”
• Connect your church email and phone number

Create a New Instagram Account:

• Go to https://www.instagram.com/
• Sign up using your church’s email
• Choose a username (like @GraceChurchTX) and password
• Follow the same steps above to switch to a professional account

Connect Facebook Page and Instagram to Business Manager

Connect Facebook Page:

• Go to https://business.facebook.com/settings/pages/
• Click “Add” > “Add a Page”
• Enter the name of your Facebook Page and click “Add Page”. You must be an admin of the Page to add it.

Connect Instagram Account:

• Go to https://business.facebook.com/settings/
• Under “Accounts,” click “Instagram Accounts”
• Click “Add” > Log in to your church Instagram account. Once connected, your Instagram will be linked to the Business Manager

Link Facebook and Instagram Together

• Go to your Facebook Page > Settings
• Select “Linked Accounts” or “Instagram”
• Click “Connect Account”
• Log in with the Instagram church account credentials. Now the Facebook Page and Instagram
• Profile are connected.